Business automation with n8n
I build n8n automations for businesses in Ethiopia and remote clients: lead qualification, invoice processing, and the hand-offs between your forms, CRM, email and chat. One lead pipeline I built notifies a sales rep 6.6 seconds after a form is submitted, replies to the prospect in 8.1 seconds, and lost no leads in live testing. I’m Bekretsion Seyoum, a software engineer in Addis Ababa.
- 6.6 s
- from form submit to sales rep notified
- 25 → 1
- identical submissions become one contact
- 175
- test assertions on one pipeline
- 16
- invoices built to break the OCR pipeline
What I automate
- Lead qualification: capture a form, score the lead, and route it to HubSpot, Slack, Google Sheets and a personalised email reply.
- Invoice processing: read invoices with OCR, extract the fields with an LLM, and post only what passes validation.
- After-call work: turn a phone call into a CRM record, a calendar event or a team alert.
How I build them
- Workflows are kept as code, versioned and covered by tests, not only clicked together in an editor.
- Duplicates are stopped at the database with idempotency keys, so a double-submitted form never creates two customers.
- Failures go to a dead-letter queue and are replayed, so an outage delays work instead of losing it.
- LLMs classify and extract; decisions such as lead scores and money checks are made in plain code you can read.
Questions
What is n8n?
n8n is a workflow automation tool that connects apps and APIs. It can be self-hosted, so your data stays on a server you control.
Which tools can you connect?
Anything with an API. Pipelines I’ve built connect HubSpot, Slack, Gmail, Google Sheets, Outlook, Stripe and Google Gemini.
Do you work with businesses outside Ethiopia?
Yes. I’m based in Addis Ababa and work remotely with clients anywhere.
How do we start?
Email me at bekretsionseyoum4@gmail.com with the process that takes your team the most time, and I’ll reply with what could be automated and how.